We had to open up the manual to try to get to the root of our question but even that threw no clues up. There's no dedicated button for it on the outside of the camera, there's no option in the menu system and there's no mention of it in the help system. Interestingly, there's no macro mode on the W570. In the main menu you can change the program mode, resolution, ISO, white balance, metering and focusing among other things. Sony's menu system uses a simple formula of placing the options down the left side of the screen and expanding sub menus into the rest of the screen if necessary. There's also a locking switch to make sure the door doesn't get opened by accident although the battery has a catch to hold it in. The door feels thin and flimsy but it doesn't move or bend. The SD/SDHC/SDXC memory card and battery share the same compartment on the bottom of the camera. Because of the diminutive size, the components are all packed inside the metal case and as we turned it over in our hands, we could feel that there's no space inside.
The build quality of the W570 is very nice. There's not a lot in it, mere millimetres which again makes us wonder whether it's worth it. It makes us wonder whether releasing an entirely different camera simply with a smaller screen is really necessary but the reduced size in the monitor does mean that the dimensions of the camera are also reduced. The Sony Cyber-shot DSC-W570's 2.7 inch screen is the biggest difference outwardly between the W570 and W580 as the more expensive (by roughly a tenner) W580 has a 3 inch screen. A small navigation pad is joined by playback, menu and help/delete buttons. On the back, the zoom rocker sits at the top to be used by the thumb while just below on the edge of the camera is a switch for selecting shooting, panoramas or video. The power button is sunken into the body to prevent accidental switching off of the W570 while shooting. The shutter release button echoes the shape of the camera applying a running theme of rectangles. The Sony Cyber-shot DSC-W570 employs a simple, small rectangle with a large lens barrel on the front accompanied by a small flash. Sometimes it's possible to look at a camera and realise that the design is so astonishingly simple that rivals must have looked at it and slapped their foreheads. Aimed at the happy snapper needing a small, slim compact to take on holiday to get the best possible results without a massive price, the Sony Cyber-shot DSC-W570 is available in black, silver, violet or pink and costs around £149.99 / $179.99. On top of that, there's also a BIONZ processor, smile shutter, sweep panorama and D-range optimiser, all for a very reasonable price. The new W570 features 16.1 megapixels on a CCD sensor collecting light through a Carl Zeiss Vario Tessar lens that sports a 5x optical zoom starting at 25mm and ending at 125mm in 35mm terms. Not content with ruffling the feathers of the bigwigs in the DSLR market, Sony are also marching on the sexy digital compact cameras with the W series.
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